Great headline writers avoid these 5 styles

It’s not a big list because it’s not that complicated… just stop writing headlines that use these five hooks.

1. Headlines that talk about this thing, without telling you what it is.
2. Headlines with a totally irrelevant, eye-catching image.
3. Headlines that are just in it for the bait & switch (read more about this on my blog right here).
4. Headlines to listicles that don’t have the right amount of items.

Thanks.